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Top 10 Takeaways from The Think Content Marketing Summit

Yesterday NewsCred put on their third annual Content Marketing Summit. When launched in 2013 the conference had a mere 150 attendees. The conference yesterday was attended by over 2500 people in addition the the thousands who joined in via the free live stream. The event’s hashtag #ThinkContent hit #1 trending in New York City and was the 5th highest trending topic Nationwide. There were many gems shared about marketing and leveraging content appropriately throughout the day but in case you missed it, here are my top ten takeaways from the summit.

1. Connect with your audience by telling stories that matter.

2.  Create content that YOUR AUDIENCE wants (not what you want.)

3. Quality content wins over mere quantity.

4. Videos are taking over content wise.

5. Customize your metrics and be in it for the long haul.

6.  Be authentic and original. 

7. Give your audience the power and relate to their passions.

8.  When you make a  mistake tackle it head on.

9. Creating conversations is the best way to have your content shared.

10.  Be inclusive. No one likes to feel like an outsider. 

For more on the #ThinkContent Summit check out my twitter profile and this list of others who were there livetweeting throughout the day.