Yesterday NewsCred put on their third annual Content Marketing Summit. When launched in 2013 the conference had a mere 150 attendees. The conference yesterday was attended by over 2500 people in addition the the thousands who joined in via the free live stream. The event’s hashtag #ThinkContent hit #1 trending in New York City and was the 5th highest trending topic Nationwide. There were many gems shared about marketing and leveraging content appropriately throughout the day but in case you missed it, here are my top ten takeaways from the summit.
1. Connect with your audience by telling stories that matter.
“Your mission is to connect with your audience by bringing them the stories that they love” @BrennerMichael #ThinkContent #storytelling
— Twila (@findingpeace) May 14, 2015
2. Create content that YOUR AUDIENCE wants (not what you want.)
What brands produce + what customers want = content marketing. Put our customers at the center #ThinkContent — Wilson Zhu (@thezhu) May 14, 2015
3. Quality content wins over mere quantity.
“When you think about content think about great content because that’s a business imperative.” @AndrewEssex #ThinkContent #contentmarketing
— AcornDigitalStrategy (@AcornStrategy) May 14, 2015
4. Videos are taking over content wise.
“By 2017, 70% of internet traffic will be video” ~ @MasterCard‘s @jillcress #ThinkContent #ContentMarketing pic.twitter.com/ZjbMexAGnG — Glen Gilmore #SocBiz (@GlenGilmore) May 14, 2015
5. Customize your metrics and be in it for the long haul.
Measuring the impact of content marketing is a marathon not a sprint. Customize your metrics based on your goals and KPIs. #ThinkContent
— Maggie Mastrogiacomo (@mastrocw) May 14, 2015
6. Be authentic and original.
Secret to creating as videos – don’t make them appear like an ad. Make them informative, authentic & original #ThinkContent — Lyly (@Mollienne) May 14, 2015
7. Give your audience the power and relate to their passions.
Captivating content honors the individual, celebrates their passions and gives THEM the power. Stop intruding, start inviting. #ThinkContent
— Madison Jones (@MadisonJonesHR) May 14, 2015
8. When you make a mistake tackle it head on.
Love Peter McGuinness of @Chobani not being afraid to discuss mistakes they’ve made. Trial and error is the best way to learn! #ThinkContent — Christine Barrett (@ckbarrett) May 14, 2015
9. Creating conversations is the best way to have your content shared.
If you want content to be valuable, shared, ask how people can use it to speak to one another –@buzzfeed @zefrank #ThinkContent
— Lynne LaCascia (@lynnelac) May 14, 2015
10. Be inclusive. No one likes to feel like an outsider.
“We at @Smirnoff believe the brand is about inclusion” –@thebruhn #contentmarketing #ThinkContent — Twila (@findingpeace) May 14, 2015
For more on the #ThinkContent Summit check out my twitter profile and this list of others who were there livetweeting throughout the day.